Sell the Benefits of Working for You

Can we actually relate Recruitment to Marketing?

Of course! You see, in marketing we are trying to sell our products to the market.

Here in recruitment, we are trying to sell our "products" which are our "jobs" to the "market" which are "candidates".

So the very same principle in marketing applies: always sell the "benefits" of the job, not the "job" itself!

In this case, you list down both the direct benefits and indirect benefits of working with you.

What are "Direct Benefits"? They are things such as remuneration package, commission, incentives, allowances and other employee welfare benefits such as holidays, leaves etc..

But the other benefits most employers miss out are the "Indirect Benefits".

These are things that are intangible but felt important by your employees, such as: supportive environment, culture, team work, fun, personal growth, significance, career advancement etc.

Most of the time, a lot of your employees weight these feeling based values (besides salary as contrary to what most people think) as equally important as if not more important than how much they can earn.